May 04, · Amazon marketing strategy: Business case study, revenue model and culture of customer metrics: History of blogger.com and marketing objectives. In the first quarter of , Amazon reported net sales of $ billion, a % increase from $ billion in the same quarter in Net service sales, which include Amazon’s fulfillment services for sellers on its marketplaces, hit This paper therefore, is essentially a mapping exercise that critically examined how Amazon has deployed the Internet to develop a business strategy that is changing the face of retailing and driving the company towards SCA Aims and objectives of the study: This paper is a case study analysis of blogger.com, Inc. (Amazon). In this paper, we tried to expatiate the business strategy of Amazon Incorporation. Special attention is given to five parts, including a historical overview, organizational structure, business operations, financial performance, and the future outlook of blogger.comted Reading Time: 11 mins
What are the marketing strategies of Amazon Research Paper
The purpose of this paper is to evaluate the marketing process of online retailer Amazon. com, Inc. com provides a number of retail services as well as web and storage services. The corporate framework includes the following: 1 corporate vision 2 corporate objectives toward vision 3 resources 4 business composition and 5 business design.
As well as a consistent market driven strategy, an organization must be creative and innovative in order to compete in the global marketplace. He completed it prior to its deadline and was thorough and informative. Amazon, Inc. has developed an inventive marketing strategy through the use of the Internet. By becoming pioneers in the e-commerce marketplace, the company has transformed retail.
Amazon Inc. should evaluate their corporate and marketing strategies to make use of all available resources. The company has experienced some marketing failures but can still take advantage of existing marketing opportunities. When building the framework for a competitive corporate strategy, an organization must first decide the corporate vision. During the summer ofInternet usage showed promising growth.
To achieve this goal, Bezos conducted market research that led him to Seattle and directed him to choose selling books online as his main focus. The company soon changed from a virtual bookstore into a virtual marketplace by entering new markets that included music, movies, electronics, toys, apparel, grocery and others. Years later in Amazon. That same year the company introduced their new endeavor, Elastic Compute Cloud EC2that offered cheap computing power over the Internet.
Moving beyond book selling, the launch of EC2 and Simple Storage Service S3 are examples of achievements towards the corporate vision. Amazon has been able to implement objectives in the areas of product quality improvement and new-product targets. Transforming Amazon. According to Robert D. Though sales increase rapidly, losses continue to soar as well.
As Amazon. Electronics, Tools, amazon marketing strategy research paper Kitchen 3 Services and 4 International Ratnasingham, This business composition makes it easier to focus on separate specific strategies for each unit. Amazon benefits from being able to maintain a virtual store front with distribution centers located in low rent areas. In all, a combination of convenience, speed, reliability, discounted pricing, and a wide selection amazon marketing strategy research paper merchandise creates a synergistic business design that cannot be easily duplicated.
When developing Amazon. The organization would now need to design and implement a consistent and integrated marketing strategy. An important aspect of Amazon. Also, the customer experience is enhanced through personalized recommendations and customized web pages. com uses various marketing techniques that include online advertising, email campaigns, and their Associates Program.
The Associates Program, which allows outside websites the ability to make products available to Amazon customers, has proven to be very successful, amazon marketing strategy research paper.
In overamazon marketing strategy research paper, associates were registered for the program. This marketing tool allowed Amazon. Another key aspect of Amazon. These alliances enhance the value offerings of customers, give the company a competitive advantage, and increase the market share for all companies involved.
com for pharmacy items. The company also has third party arrangements with Target Corporation, Borders Group, Expedia, and others. Amazon profits by providing customers with a diverse array of products while their allies are able to use the technology, services, and tools of Amazon.
Inamazon marketing strategy research paper, Amazon. The new service offering of the EC2 and S3 digital utilities moves the company into competitive opportunities within the software platform marketplace.
com includes these five following rules:. By encouraging continued innovation, Amazon can secure their place as leaders in Internet-based businesses. com is in a position to gain from the various opportunities they have in the e-commerce marketplace.
These opportunities include new trends and technological advances. Amazon competes well and has growth in the digital e-book market thanks to their Kindle product.
Amazon can continue to invest in technology to sustain profitability. In general, E-commerce is experiencing growth. com is in the position to benefit from this rise. The site currently offers payment security, one-click payments, user-friendly features, and other amazon marketing strategy research paper that new web-based businesses will have to compete with.
The company also has the opportunity to expand through strategic alliances and acquisitions. For example, GlobalData reports that Amazon. Overall, Amazon. com employs strong marketing strategies. However, Amazon. com is faced with some marketing problems. Because the company has a seasonal nature, more shoppers during the holiday seasons, amazon marketing strategy research paper, the number of customers accessing the website at one time could cause system interruptions.
This could contribute to fulfillment issues and a delay in deliveries. Also, Amazon. com now has to compete with companies who have greater amazon marketing strategy research paper recognition and more customers. The partnerships the company has made also pose a problem. Also the company suffered increased costs because of their alliance with Drugstore. To offset the problems and threats faced by the company, Amazon can benefit from the following strategic recommendations.
First, during the off-season Amazon can do aggressive promotional campaigns to include discounts for students and partnerships with university and college professors to be the exclusive vendor for textbooks and suggested reading materials. Those issues should be addressed and fulfillment centers should be restructured accordingly. The company should re-evaluate their alliances by doing a cost assessment.
By determining which costs are insignificant, expenses can be reduced or eliminated. Through the leadership of Jeff Bezos, Amazon.
com continues to be the best and first by thinking outside the box. The company has changed the way consumers shop, the way they read, and the way entrepreneurs run their businesses. Bezos accepts his failures, focuses on what works and continues to support new ideas and hopeful initiatives. An evaluation of their marketing and corporate strategies to assess their failures can allow them the ability to make appropriate use of their opportunities.
References Cravens, D. Strategic amazon marketing strategy research paper 9th ed. New York: McGraw-Hill. Hoff, R. BusinessWeek, amazon marketing strategy research paper, How amazon cleared that hurdle: to earn a profit, it cut costsand started growing again. com: the wild world of e-commerce: by pioneering — and damn near perfecting — the art of selling online, amazon is redefining retailing. BusinessWeekIsckia, T.
Canadian Journal of Administrative Sciences, 26 4 Kargar, amazon marketing strategy research paper, J. com in Journal of the International Academy for CaseStudies, 10 1 Ratnasingham, P. A swot analysis for b2c e-commerce: the case of amazon. Amazon's Marketing Strategy. Accessed October 6, Amazon's Marketing Strategy Categories: Amazon Communication Innovation Marketing Strategy.
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May 04, · Amazon marketing strategy: Business case study, revenue model and culture of customer metrics: History of blogger.com and marketing objectives. In the first quarter of , Amazon reported net sales of $ billion, a % increase from $ billion in the same quarter in Net service sales, which include Amazon’s fulfillment services for sellers on its marketplaces, hit This paper emphasizes on Amazon’s global expansion strategies vibrant ecosystem of global trade. Paper reveals how Amazon's business sets a classic example in this dynamic online environment catering to web services, fulfillment and warehousing centers Estimated Reading Time: 11 mins Amazon‟ s marketing strate gy remains as strategy brand name, increasing customer traffic, customer lo yalty. To gain so blogger.com undergone variou s p romotional method
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