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McKechnie, William Collaboration in the telecommunications industry: a case study. PhD thesis, University of Glasgow. It is argued that for organisations to truly achieve high and consistent levels of performance in their dealings with other firms they must move from contract based models predicated on the pursuit of cost efficiencies and the exploitation of bargaining power to more collaborative or partner based models, telecommunications phd thesis.
These new exchange relationships pursue greater organisational value through the development of cooperative working practices and the nurturing of trusted relationships.
It is proposed that this type of approach to other firms can reduce transaction costs and increase productivity as well as improve innovation and learning which, it is further argued, is more important than contract and cost efficiencies in creating sustainable competitive advantage in a dynamic and uncertain environment.
This thesis documents the findings from the study. It examines the collaborative literature and introduces an integrated model of academic research and theoretical principles which collectively are proposed to predict successful collaborations. The thesis charts a case study of an inter-firm relationship in the UK telecommunications sector over 8 years, recording and analysing the main purchasing telecommunications phd thesis collaborative episodes over that period and providing a unique insight into the dynamics of an inter-firm relationship in a highly competitive and highly uncertain industry.
The thesis includes a significant examination of the literature telecommunications phd thesis research methods and services science. The services science review was conducted through a collaborative lens, with the literature analysed in terms of its contribution to collaboration theory and practice. The findings from the study illustrate that the literature on alliances and collaborations is extremely fragmented with no universal theory to guide the practitioner.
A pervasive theme from the literature was that firms in a highly competitive and uncertain environment are more likely to seek value through collaborations. The study examines the extent to which a collaborative approach is being pursued in the case of a firm in the UK telecommunications sector. The case investigates telecommunications phd thesis veracity of the literature and highlights the practical challenges associated with creating value telecommunications phd thesis collaborative initiatives.
The findings indicate that inter-firm relationships are extremely complex economic, social and political arrangements requiring significant management effort and consequently attracting significant costs. The case charts the evolution of a relationship from a traditional customer-supplier exchange model to a more complex arrangement characterised by portfolio relationships and competitive collaborations underpinned by reciprocity.
Creating collaborative value in this environment is subject to successfully navigating an array of organisational and cultural barriers significantly under represented in the literature with exchange behaviours relating to lack of leadership, moral hazard, opportunism, hold-up and competitive learning being at the core.
In the case examined, telecommunications phd thesis, these behaviours existed within a culture of institutionalised antipathy towards outside firms which ultimately led to the failure of their collaborative initiatives.
The implications of this study are significant, telecommunications phd thesis. The economies of the future are projected to be predominantly knowledge based and services led. Industrial and state competition is predicted to be founded on knowledge management and services innovation.
The unit of management for this innovation is said to be the service system as opposed to the firm, telecommunications phd thesis.
Services systems are conceptualised as complex networks of firms, capabilities processes and technologies which are predicated on knowledge collaborations and effective service exchanges. The dominant industrial and academic approaches to explaining and directing management practice in these services collaborations assume an open and productive flow of knowledge across firm and state boundaries.
The stated pre-requisite for a firm operating in this environment is that it possesses a collaborative capability, i, telecommunications phd thesis.
the ability to work effectively with other firms in a culture of openness and honesty. A capability and culture not found to be prevalent in this study. educating stakeholders on telecommunications phd thesis value of collaboration in the context telecommunications phd thesis their business goals and gaining senior management sponsorship and commitment to the process ; 2 Developing a collaborative architecture i. firm selection, telecommunications phd thesis, ensuring collaborative fit and developing value propositions in the context of the industry segment ; 4 Managing collaborations i.
operationalising the relationship, setting joint goals, activities and measures, building relationships, and making joint decisions ; and 5 building the telecommunications phd thesis levels of collaborative capital that energise telecommunications phd thesis flow of resources and knowledge across the firm boundaries and create organisational and collaborative value.
These activities are proposed to help build a collaborative capability, telecommunications phd thesis. Although, the findings of this study indicate that the development of this capability and the management of a collaborative environment is a significant challenge and one that potentially requires significant commitment and change on the part of participating firms in order to have any real probability of success.
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